The NR Group was founded in the heritage city of Mysuru by Shri. N. Ranga Rao. A humble beginning which began in 1948 as a fledgling agarbathi manufacturing company is today the worlds largest manufacturer of agarbathi. Shri. Ranga Rao was a man of great vision, foresight, and dreamt of building a value driven business. Even in the year 1948, he believed in building a brand.

Since its inception in 1948, the group has expanded into new business categories such as functional air care products (Lia brand room and car fresheners), wellness home fragrance products (IRIS under Ripple Fragrances), floral extracts (NESSO), and Rangsons Technologies. Today, the Group is managed by the third generation of the Ranga Rao family, Mr. Arjun Ranga, Mr. Pavan Ranga, Mr. Kiran Ranga, Mr. Vishnu Ranga and Mr. Anirudh Ranga.